If you have ever noticed how similar an EB Create disposable feels to a Lost Mary one, that is not a coincidence. Both brands trace back to the same manufacturer, and the story of how one company ended up running two of the biggest names in disposable vaping is more interesting than most people realize.
One Company, Two of the Biggest Names in Vaping
Behind both brands sits Shenzhen iMiracle Technology, a Chinese manufacturer that has been building vaping hardware since the company's roots trace back to 2007. Elf Bar, introduced in 2018, grew into the best-selling disposable vape brand in the world, with industry analysts estimating the company's combined brands generate somewhere between $3.5 and $4 billion globally each year. Lost Mary followed as a sister brand from the same manufacturer, built to expand the company's reach with its own distinct identity rather than compete directly against Elf Bar under one name.
Why Elf Bar Became EB Create in the US
If you have only ever seen the name EB Create and never Elf Bar, there is a specific reason for that. A trademark dispute in the United States led the manufacturer to stop selling under the Elf Bar name domestically, and the same devices began appearing under the EB Create name instead, also sold as EBDesign in some markets. It was a legal and business decision, not a change in ownership, technology, or manufacturing. The devices themselves carried the same engineering forward under a new name built specifically for the U.S. market.
Two Brands, Two Different Personalities
Despite sharing a manufacturer, EB Create and Lost Mary have carved out genuinely different identities rather than functioning as duplicate product lines. EB Create tends to represent continuity, familiar and polished devices with the tried-and-true flavor profiles that built the original Elf Bar reputation. Lost Mary leans more experimental, known for bolder flavor combinations, higher puff counts on its newer releases, and a design language that stands apart visually from its sister brand.
| Brand | Known For | General Approach |
|---|---|---|
| EB Create | Classic, proven flavor profiles | Continuity and reliability |
| Lost Mary | Bold flavors, higher puff counts | Experimentation and design |
Shared Technology, Different Design Philosophy
Both brands draw on the same underlying coil and manufacturing technology, which is part of why device reliability tends to feel consistent across both lines even as flavors and design diverge. On the EB Create side, the EBCREATE BC5000 is a direct example of that continuity. It carries forward the exact device that originally built the category as the Elf Bar BC5000 before the name change. On the Lost Mary side, devices like the MO20000 Pro show where the brand has pushed furthest, with genuinely granular wattage control that goes beyond a simple mode switch, and the MT35000 Turbo and its predecessor the MT15000 Turbo show the brand's willingness to iterate quickly on its own lineup.
If you already know you like EB Create's flavor style, Lost Mary's catalog is worth browsing too, since both brands share coil technology even though the flavor lineups and device designs differ.
What This Means for You as a Shopper
Knowing that both brands come from the same manufacturer is genuinely useful when you are choosing between them, not just a piece of trivia. If a device from one brand has worked well for you, particularly in terms of coil performance and battery reliability, a device from the other brand is a reasonable bet on those same fundamentals, even if the flavor names and device shapes look nothing alike. The two brands are best understood as different product philosophies from one manufacturing team, not competitors built by unrelated companies.
Both Brands at ivape.shop
You can shop the full range of both brands directly. For EB Create, the lineup includes proven, straightforward devices built on the technology that made the original Elf Bar a category leader. For Lost Mary, the catalog spans compact everyday options up through the higher-capacity Turbo and Pro lines covered in our individual device reviews.
Frequently Asked Questions
Are EB Create and Lost Mary the same company?
They are made by the same parent company, Shenzhen iMiracle Technology, but sold as separate brands with their own identities, flavors, and device lineups. EB Create is the U.S. name for what was originally sold as Elf Bar, while Lost Mary launched as a sister brand from the same manufacturer.
Why did Elf Bar change its name to EB Create?
The name change happened because of a trademark dispute in the United States. Rather than stop selling in the U.S. market, the manufacturer began selling the same devices under the EB Create name, which is also referred to as EBDesign in some markets.
What is the difference between EB Create and Lost Mary devices?
EB Create tends to represent continuity with the original Elf Bar formula, straightforward devices with familiar, tried-and-true flavor profiles. Lost Mary leans more experimental, with bolder flavor combinations, higher puff counts on newer releases, and a more distinct design language, even though both share core coil and manufacturing technology.
Is EB Create the same quality as the original Elf Bar?
Yes. EB Create uses the same manufacturing standards, coil technology, and general device design as Elf Bar did, since it is produced by the same company. The name changed, but the hardware and production process behind it did not.
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